Many online marketers are discovering how effective Twitter can be as a way to promote their products and services. There are some mistakes that people often make with Twitter marketing, and we will be looking at some of them here so you can stay away from them.
Don’t lose track of your main goals when you send out your tweets, which should be to display your knowledge and generate website traffic. It’s a mistake, then, to send out a large number of tweets that have nothing to do with the niche you’re targeting. It’s a good idea to make your tweets as relevant to your niche as possible. Many people like to tweet about their everyday lives, but this isn’t a good marketing strategy. If you feel that you have to tell people where you’re having lunch, then create a separate account for this kind of thing. Keep your tweets on the subject that you targeted your followers for. You don’t have to do this 100% of the time, and it’s only human to sometimes mention an interesting topic that isn’t your specialty. By staying focused on your niche most of the time, however, you can establish your expertise and outshine your competitors. To avoid tweeting misinformation or making other errors, be sure to check over the content of your tweets before you send them out. Another twitter marketing error involves spending too much time with and being nice to your followers. Of course you can spam them with hundreds of tweets on a daily basis, but you still have to be seen. And in order to do this you’ll have to tweet them often, or else you’ll simply get lost in the thousands of tweets that they see each day. Make sure that in your quest for quantity, your tweets are made of quality. It is perfectly fine to tweet if you can provide useful information. All in all, give your followers something to look forward to and stay ahead of your competitors at the same time. If it’s good, it won’t make them mad. In fact they would be more than happy to see you so active.
If you’re starting out, make sure you already have high quality tweets posted before you actually begin accumulating followers. Once you’ve chosen a target market on Twitter, you then have to make sure your tweets are relevant to this niche or you’ll have trouble getting anyone’s interest. If your target market is, for example, gardening, then it makes sense for you to post tweets with helpful gardening tips. This is a powerful way to dramatically increase the number of people following you. You want people who visit your page to see all your valuable content, which will make them want to follow you. You want to focus on quality content, so that you are able to rise above the competition in your niche.
In conclusion: this article outlines very common and easily avoided mistakes; all you have to do is be conscious of them and you should be fine. If you are smart you will keep an eye out for mistakes like these so that you can avoid them.